ASHIN SHIJU · KANNUR, KERALA
Google Ads that can be evaluated against sales.
I review Google Ads campaigns together with the landing page and the sales outcome. A lower cost per form is useful when the form represents a suitable buyer. My Google Ads work includes a reported CPL reduction from ₹1,800 to ₹400 over three months and reported 3.65× ROAS.
What the review covers
Campaign structure, search terms, negative keywords, geographic settings, conversion actions and the relevance of ads to landing pages. We also look at the definition of a qualified lead and the speed and ownership of follow-up.
What you receive
A prioritized explanation of observed problems, the evidence behind them and proposed changes. An audit separates confirmed findings from questions requiring more data. If ongoing execution is needed, we agree implementation and reporting responsibilities.
How success is assessed
Use the outcome that fits the business: a qualified inquiry, an accepted opportunity or a confirmed order. Keep platform-attributed revenue separate from profit and incremental revenue. Account results need comparable periods and consistent definitions.
Who this is for
Education, retail and service businesses that need hands-on campaign and measurement work. I am based in Kannur, Kerala, and offer remote consulting worldwide, including India, the GCC, the UK and the US. This does not imply a separate office in each market.
Explore further
Let’s define the next step.
Share your business or learning goal and the problem you want to work on. We will agree scope, deliverables and fees before starting.
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