Know what your conversion numbers mean.

Events and business definitions

We document what should count as an inquiry, a qualified lead, a booking or a purchase. A button click is an intermediate action. Submission and payment success should be confirmed by the system that owns the outcome.

Browser and server checks

Review duplicate installations, trigger timing, event IDs, values, currency and repeat behavior. A server-side endpoint needs secure hosting and monitored delivery. It does not guarantee complete measurement or replace consent choices.

CRM and attribution

Check whether a stable lead or order ID links the first interaction to later stages. Preserve the source context that can be collected appropriately. Report platform attribution and verified business revenue as distinct views.

Audit handover

The review records findings, evidence, priorities and recommended validation. We agree whether the scope includes implementation, access changes or ongoing monitoring. Credentials and sensitive customer records should not be shared in an initial inquiry.

Explore further

• GA4 event plan
• CAPI event IDs
• Attribution differences
• Request an audit