ASHIN SHIJU · KANNUR, KERALA
The results, with the context attached.
These figures describe my reported account work and operational responsibilities. Each result keeps its measurement definition and project context. They illustrate past delivery rather than a prediction for a future engagement.
Google Ads: ₹1,800 to ₹400 CPL
Over the reported three-month optimization period, CPL fell by 77.8% while monthly spend moved from ₹3 lakh to ₹2.10 lakh. Reported Google Ads ROAS was 3.65×, with approximately ₹7.67 lakh attributed monthly revenue. CPL is spend divided by leads; ROAS uses attributed revenue and is not profit.
Meta Ads: ₹58 lakh attributed revenue
Reported monthly media spend was approximately ₹19 lakh, with ₹58 lakh Meta-attributed revenue, or about 3.05× ROAS. The lead funnel included approximately 7,000 inquiries and 4,800 qualified leads. Platform attribution can overlap with other channels and should not be added directly to accounting revenue.
Landing pages: 3% to 9% lead-form conversion
The reported change represents a threefold conversion rate and a six-percentage-point increase using a two-step qualification flow. This is a lead-form measure, not bounce rate or a universal website benchmark. Comparison depends on a consistent eligible-visit and submission definition.
Retail: ₹7 lakh monthly advertising scope
At Anna Sales Corporation, the reported budget covered two stores and Kerala-wide sales: ₹1.5 lakh on Google Ads and ₹5.5 lakh on Meta Ads. Responsibilities included the website, campaign structures, landing pages and HubSpot-connected reporting.
Bahrain: allocations, teams and event delivery
The portfolio involved more than 20 brands, a six-person team and BHD 100,000–120,000 monthly approved advertising allocations. The Marketing Director held final budget approval. BHD 2.9 million in total spend across events conducted is a separate operational figure, not the monthly paid-media budget.
How to interpret the evidence
Lead, qualified lead, customer, attributed revenue and profit describe different stages. Results across channels or reporting periods should not be combined without reconciliation. The linked write-ups explain the figures and responsibilities; external platform documentation explains measurement behavior, not independent verification of these account results.
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