EdTech Acquisition: Connect Google, Meta and Admissions Data
My reported education-account results include ₹7.67 lakh Google-attributed revenue and ₹58 lakh Meta-attributed revenue per month. These are channel attribution figures and should be reconciled before describing total business revenue.
What to do first
Define inquiry, qualified lead, counseling, enrollment and payment stages with the admissions team.
Implementation and review
- Connect campaign cohorts to those stages using stable lead records and clear source rules.
- Compare each channel's acquisition economics while reconciling duplicate credit and actual payments.
What to watch for
Adding attributed revenue across platforms can overstate unique revenue. Keep the accounting total separate.
A practical example to work through
A student may interact with both Google and Meta before paying. If both platforms attribute the same payment, their revenue totals cannot be treated as unique admissions revenue. Reconcile the CRM or payment record and keep the two attribution views alongside it. Use the combined view to understand the journey without claiming that platform credit is the accounting ledger.
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References and further reading
References explain platform behavior; they are not independent verification of portfolio results. Check current documentation before implementation.
Need help applying this? Explore consulting services or review the project results.
Frequently Asked Questions
What is the first step?
Define inquiry, qualified lead, counseling, enrollment and payment stages with the admissions team.
What should I avoid?
Adding attributed revenue across platforms can overstate unique revenue. Keep the accounting total separate.
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