How to Audit Your Agency: Questions About Spend and Results
A useful agency review checks whether the reporting connects agreed work to business outcomes. Ask for evidence and definitions before interpreting a disappointing month as poor execution.
What to do first
Confirm ownership and access to advertising accounts, analytics and key business assets.
Implementation and review
- Ask how conversions are defined and how reports connect to qualified leads or orders.
- Review changes, tests, commercial constraints and next actions with named owners.
What to watch for
Platform ROAS alone cannot establish agency quality. Consider margin, attribution, sales handling and the responsibilities in scope.
A practical example to work through
Ask the agency to walk through one actual lead or order from the ad interaction to the reported business outcome. Review the event definition, source data and work performed during that period. If data is missing, agree who can obtain it. This creates a practical discussion of responsibilities and evidence instead of judging the relationship from an attractive summary slide.
| Dimension | What to check | How to evaluate it |
|---|
References and further reading
References explain platform behavior; they are not independent verification of portfolio results. Check current documentation before implementation.
Need help applying this? Explore consulting services or review the project results.
Frequently Asked Questions
What is the first step?
Confirm ownership and access to advertising accounts, analytics and key business assets.
What should I avoid?
Platform ROAS alone cannot establish agency quality. Consider margin, attribution, sales handling and the responsibilities in scope.
Request a paid-media or tracking audit
Tell me what you sell, which channels you use and where performance is stalling. We can agree the audit scope, deliverables and fee before starting.
Discuss an audit on WhatsApp →Join My 1-on-1 Practical Performance Marketing & Vibe Coding Class
Build campaign, measurement and landing-page skills through guided practice. Share your current experience so we can discuss a suitable learning plan.
Join 1-on-1 Live Class →